For decades, many have raised blondes as a standard of beauty across the world. The Guardian’s Carole Jahme explains why men have taken such a fancy to the blonde hair and blue-eyed combination.
As Jahme writes, humans in the late Palaeolithic era were succeptible to early death due to dangerous hunting trips. Because of the high fatality rate, women engaged in an intense sexual rivalry because their numbers exceeded those of males.
“The theory is that when given the choice, Palaeolithic males chose blondes, who stood out from their rivals,” Jahme writes.
Believe it or not, only about 2 percent of the world’s population is blonde, therefore allowing these women to stand out from the other hair-colored women and, as a result, creating a more attractive allure.
But fear not, fellow brunettes—there is a light at the end of the tunnel!
The Daily Mail reports that researchers at the University of Westminster have found that men rate brunettes high on a scale of attraction despite the fact that blondes are more frequently approached.
“More recently, there has been a backlash against blondes and the dumb blonde idea has become dominant,” says researcher Viren Swami.
So why are blonde women approached more often? Their cast “ditzy” attributes perceive them to be more approachable and needy than brunettes.
“Perceptions of [blondes] as being more needy may have reduced men’s fear or rejection of fear…which increased their likelihood of approaching her as a blonde,” says Swami.
Something to keep in mind the next time you’re approached at the bar, ladies. Depending on your hair color, it might say a lot about who is coming to say hello.
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